fresh off his unveiling of dakota fanning as the face of his namesake collection, marc jacobs released the first image of the s/s vuitton campaign. shot by mert and marcus and styled by katie grand, scarlett johansson does a pretty good job of capturing the essence of the vuitton collection:
With the Spring/Summer 2007 collection, we wanted to create something very fresh, very feminine, very pretty…And when it came time for the advertising campaign, we thought who would best represent this – someone young and fresh and slightly coquettish, with gorgeous skin and a figure made to wear bustier dresses and gold-heeled shoes, and we came up with Scarlett Johansson.
overall, it’s a nice campaign and the styling/hair/makeup works, but i have a feeling that it could have been stronger. i think it’s the variety of shots that isn’t working for me…the first image above is really nice with the cotton plaid bra and biking, but the close up images don’t work as well. i would have loved to have seen dita von tesse in these ads…
images from vuitton.com