rachel roy made an appearance tonight at macy’s in union square to show off her new rachel rachel roy (RRR) contemporary collection. the collection, meant to be the younger interpretation of roy’s main line, is more fashion and trend forward pieces, like zippered miniskirts, chunky knits, faux fur vests, plaid blazers, and studded cocktail dresses, plus shoes, handbags, jewelry and other accessories. rachel rachel roy is set up in a cool “shop within a shop” on macys’ impulse floor (where you’ll also find marc by marc jacobs, nanette lepore, and denim). unlike many of the other brands, the presentation is like a small boutique, with unique fixtures, signage, and props. in addition, the clothing and the accessories are merchandised together, so you can either put together a full look or pick up some earrings or a bag to go with an outfit you already have.
models showing off fall looks
the turnout for the event was great–women of all ages and sizes and men came to see the collection and to have the chance to chat with rachel personally. as opposed to other trunkshows i’ve been to where the designer will mingle with the crowd, roy sat and met with guests one-on-one, took pictures and signed her lookbook. i had the opportunity to chat with rachel about this line and her mainline (which had a great spring show during fashion week). growing up with not alot of money, she said there weren’t many fashionable yet affordable options for younger women, and she really sees RRR as the more youthful extension of her mainline. and while she doesn’t see herself as the target market for RRR, she did feel that the line has pieces that would appeal to an older consumer (as did i).
earrings and other jewelry
i loved many of the dresses, including the printed red trench dress (shown in the top pic, center) and the gemma bootie (which rachel wore with a dress from her main line). mostly everything in the collection retails for under $300 with many under $100, so you can be chic on the cheap. it was a true pleasure meeting rachel and chatting (actually, the associate from macy’s had to move us along, as the line was quite long), and i look forward to seeing her again, possibly at her fall 2010 show.
in the meantime, check out rachel rachel roy at macy’s union square in san francisco and select stores nationwide, or online at rachelroy.com.