February 5, 2009

let’s hear it for the boys.


mary kate and ashley olsen have slowly and steadily built up their contemporary and high fashion brands by keeping things small, collaborating with artists they admire, and controlling the image. now their latest endeavor is expanding the row to men. long rumoured to be in the works, wwd finally has a preview of the collection, which will be sold at barneys and bergdorf goodman among others. using the same template as the women’s line–high end basics you can wear on their own or mixed with other designers–they worked in neutral colors and richer fabrics. on the surface, these probably look like what they are–basics–but like the women’s line, the simplicity of the designs is also the strength. with valentine’s day coming up, it’s time to get the guy in your life his own row t-shirt (starting at $230) so he can stop borrowing yours.

pics from wwd