after years of hoping and wishing, madewell has opened in the san francisco center (and another location coming in august to corte madera). the little sister to j.crew, madewell was originally founded in massachusetts in 1937 with a workwear focus. j.crew founder mickey drexler wanted a line that would complement j.crew with a younger focus (and lower pricepoints). with a focus on denim (you get free shipping & free returns with any online denim purchase) and collaborations with indie icons like alexa chung (look out for her fall collection), madewell seems to be on the right track
for a limited time, the front of the store features collaborations with local shops & designers, including rare device, carrot & stick press, and cc made caramels. here’s what i’m loving right now from the store, and check out refinery29’s post with more interior shots plus an interview with drexler.
on me, the staircase skirt (in mustard); marc by marc jacobs jacket; urban outfitters tee; club monaco, hermes, gap bracelets
first image from refinery29.com; second image from fabsugar.com