February 12, 2009

a whole new world.

collections the glossies

i was flipping through the march issue of lucky magazine, and i got only a few pages when i was stopped dead in my tracks by a liz claiborne ad. it was young and fresh, with teenagers to grandmothers wearing isaac’s creations. along with a new ad campaign, the company has unveiled a new logo and a new website (complete with isaac’s picks, online shopping, and video). the styles are totally cute and all about what liz stood for–affordable fashion for the working woman. even better–and not at all scary–is how isaac creates pieces that coordinate with each other (a patterned dress with matching patterned shoes and scarf, or a bold striped jacket with matching shift dress).

for the fall collection, there were three main collections inspired by 70s new england, 80s bright punk and 50s homemaker. there were buffalo check coordinates, belted puffer coats, toggle jackets, bold striped crewneck sweaters, velvet tunic dresses, and cropped denim pants. and it all retails for under $200, even the accessories (cute fur timmed booties, bright travel duffels, and logoed belts). you may miss him at target, but isaac is building a bigger, better empire at liz.

ad scan from bwgreyscale.com; runway pics from wwd