August 3, 2007

not so new.


the new york times ran a story yesterday about the new team over at elle, which is headed up by former vitals editor in chief joe zee. zee has brought over a team of people, including former vitals art director and jane design director paul ritter to breathe new life into the staid magazine. after seeing the preview pics that accompanied the article, i have to say i’m a bit disappointed…the type is very reminiscent of what ritter did when he redesigned jane, and the editorial above looks like one steven meisel did for vogue italia a few years back. i was really hoping that elle would embrace its own personality, and not try to conjure one up by copying elements from other magazines.

a jane spread by paul ritter

the issue, with lindsay lohan on the cover, will hit newsstands in the next week or so. i’ll have a full review when i get my copy.