First Sean “P.Diddy” Combs makes an agreement with Zac Posen, now it’s Estee Lauder. WWD.com reports today that Mr. Combs signed a licensing deal with the beauty giant to produce a mens’ fragrance in 2005. “Sean John is synonymous with Viagra — we’re on fire,” he said exuberantly, noting the brand’s popularity has even spread to men in their 40s and 50s.

The Sean John flagship opens at the end of August at 41st Street and Fifth Avenue. He will show a women’s line during the February 2005 ready-to-wear collections.

I can’t wait.

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