May 20, 2011

go/see/buy: shourouk at la boutique

collections go/see/buy personal shopper Uncategorized

adelle from fashionista lab and shourouk chatting about her process

the jackson square area of san francisco is a quaint part of the city that’s home to some great restaurants (michael mina, quince, bix), shopping (william stout books, carrots) plus tons of antiques and art which makes it feel very european. la boutique, which opened last year, is a gallery/showroom, carrying designers such as cacharel, vanessa bruno, zadig & voltaire, and jerome dreyfuss. the airy loft-like space makes you feel like you’re in a parisian boutique from the moment you step in the doors. last night, they hosted a party in honor of shourouk, a french jewelry and accessories designer who has made pieces for beth ditto, jean paul gaultier haute couture, and sex and the city 2. she just received a request from michelle obama’s stylist to create some headbands for the first lady.

she started the line about three years ago, after studying embroidery and working with john galliano and at chloé. her pieces are big, bold, beautiful, and glitzy, incorporating oversized jewels, sequins and swavorski crystals. a big fan of comics, she also uses fun themes in her designs, like birds, cherries, and lions. in the back of the boutique was a recreation of her paris atelier, with candles, her desk with found jewels, and a mock-up of a design in progress. she tapes pieces together and tries them on, sometimes switching elements out to get just the right look.

i loved all the jewelry, especially the statement necklaces with pops of neon. they would look great with a white t-shirt, bias cut maxi skirt, and some great shoes. in addition to la boutique, shourouk’s pieces are available at henri bendel, alexis bittar and blue tree (all in nyc) and her online boutique. check out more photos from the night on the j’adore couture facebook page.