Sarah Jessica Parker has been named the new face of The Gap. The campaign, helmed by Donna Karan regular Laird + Partners, will feature TV spots to air starting in late August, and print ads running in the big September issues.
“Gap has always been about individual style, and no one represents this philosophy better than Sarah Jessica Parker,” said Gap president Gary Muto in a released statement. “She looks as amazing in jeans as she does in couture. And no matter what she’s wearing, she always adds her own style and flair.”