i will admit it, i am not generally a fan of juicy couture. the velour tracksuit was one of the worst clothing trends to happen in a long time, turning clothing that once strictly reserved for weekends (and closed doors) into something you wear shopping or in airports. back in june, when founders pamela skaist-levy and gela nash-taylor announced they were developing a mid range line called bird, i was a bit skeptical. billed as the “well traveled sister” to juicy couture, the collection would feature denim, leather jackets, cardigans and knits in an ungirly palette of black, grey, and white. the pictures looked promising, but tonight at the juicy flagship on grant street, i had the chance to see it in person and preview the spring line in party hosted by cross marketing and w magazine.
the looks for fall & holiday were definitely on the dark side, with silk jumpsuits, knit harem pants, thin knit sweaters, sequin tanks, boyfriend blazers, coated skinny jeans, ombré cardigans and silk & cashmere ruffled skirts.
for spring 2010, however, it wasn’t all doom and gloom. yes, the black was still there (in cute fitted leather jackets, leather leggings, and feather trimmed tees), but along side it was alot of white and cream, like cool sequined boleros, beaded vest, bootcut trousers, crochet tunics, and fuzzy sweaters. the collection had great details & finishing, and was well thought out and focused (there were only 20-30 items total)–something you may not be able to say about the store in general.
most of the prices hover in the $100-$300, with a few pieces (like the leather jackets) can go as high as $1000. a high price to pay, yes, but the styles here have a unique feel and without the over the top embellishment, can work with most pieces in your wardrobe. bird is available at the juicy couture flagship (105 grant at geary), and online at net-a-porter.com and juicycouture.com.