when it comes to making (and keeping) a fashion line profitable, it’s usually not just about the clothes. most of a house’s profits (and the ability to afford the fashion) come from accessories—shoes, bags, small leather goods—and beauty. at balenciaga, it took nicolas ghesquiere twelve years before he launched his first scent, balenciaga paris. alexander wang isn’t wasting any time, having started working on b balenciaga when he first arrived in december 2012, and it’s finally coming out mid-october.

i was surprised to hear that he was working on a fragrance for balenciaga (as they’ve released one a year since balenciaga paris) and not his own line, but he’s bringing own his edge to the scent. rumour has it that the top note of lily of the valley was inspired by bestie vanessa traina snow’s bridal bouquet, and it was snow who styled the ad for the fragrance featuring anna ewers and photographed by steven klein. the scent also has notes of iris, violet, cedarwood, cashmeran wood. the cracked glass bottle pays homage to the original balenciaga atelier at 10 avenue george v, as the “cracked” cap of the balenciaga paris bottle did. but while that bottle felt more feminine, this one has a more industrial, more “wang” feel to it. would definitely look pretty on my nightstand next to its sibling. 

b balenciaga, out mid-october and available at neiman marcus, nordstrom, and select sephora stores


images via wwd

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